naturalness as primary driver synthetic voice

Defining Naturalness as Primary Driver for Synthetic Voice Quality

Audio by Tilda C. using WellSaid Labs

This post is from the WellSaid Research team, exploring breakthroughs and thought leadership within audio foundation model technology.


The prospect of machines mimicking human speech so well that our minds are unable to discern the difference seems straight out of a sci-fi novel. But for us at WellSaid Labs, it’s just another day at the office. 

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from TTS to generative voiceover

Charting the Future of Voice: Beyond simple TTS to Generative Voiceovers

Audio by Gia V. using WellSaid Labs

The world of audio content creation is on the brink of a powerful metamorphosis. And it’s starting now. 

After all, while visual content can paint a picture, it’s the auditory layer that adds depth and emotion to an experience. Think of your favorite movie scene or game. Would it evoke the same feelings without the rich tapestry of sound and voice? 

The answer, more often than not, is no. The timbre of a voice, the rise and fall in its cadence, and the subtle intonations make it memorable. This depth is what we’re striving to achieve with our technologies, ensuring AI-generated voice isn’t just a robotic overlay but an experience in itself.

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AI stack future proof

Future Proofing Your AI Stack: Get smart, stay ahead!

Audio by Shelby D. using WellSaid Labs

Ever had that dream where robots did all your mundane tasks and you’re just sipping coffee, watching the world go by? Turns out, it’s not far from reality. But it’s much less dystopian than you might think. 

According to the 2023 Postman’s State of the API, a staggering 60% of professionals are using Generative AI, primarily to find bugs and, shockingly, to generate code. Another fun tidbit: a GitHub survey found 92% of U.S.-based developers getting cozy with AI coding tools both on and off the clock.

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AI voice podcast tips

NEW Tactics for Amplifying Your Podcast Potential with AI Voice

Audio by Ramona J. using WellSaid Labs

In recent years, podcasts have become our trusted companions, whispering stories and insights as we navigate our day. The numbers say it all–in 2019, 274.8 million ears were tuned into podcast episodes worldwide. Fast forward to 2023, and that number has soared to 464.7 million—a whopping 70% increase. What’s the magic behind this surge?

  • Ease of accessibility. Simply click, listen, and go! 
  • Doing dishes? Driving? Gyming? Podcasts are there to keep you company. Multitasking? Check.
  • From crafting aficionados to sci-fi fanatics, there’s a niche for everyone. It’s an ideal space for building, building upon, and creating communities. 
  • Hearing a voice is intimate and engaging. 
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accessible products 2023

Access All Areas: 12 steps to making your product accessible in 2023

Audio by Eric S. using WellSaid Labs

Remember when PlayStation showcased Project Leonardo at CES back in January? With its adaptive controller made for physically disabled individuals, it showcased an era of inclusivity in tech. But, despite hardware making many strides, in 2021 an analysis of over 30,000 websites found an average of 110 accessibility errors per page. So, we all still have a long road ahead. 

After all, a staggering 16% of the population lives with disabilities. This, combined with the ADA’s legal imperatives, means that accessibility isn’t just an added feature—it’s an imperative one. Thankfully, your path to an accessible product might be smoother than you think. 

Let’s dive into the 12 ways to ensure you’re on the right track!

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sonic identity for branding WellSaid Labs

Sonic Identity: Your brand’s secret superpower

Audio by Chase J. using WellSaid Labs

If the mere mention of “sonic identity” leaves you breaking into a cold sweat or scratching your head in bemusement, you’re not alone. For many a marketer or creative director, the concept of a brand’s audio persona sounds like a subplot in a science-fiction novel–a far-flung tech innovation dreamt up by Silicon Valley whiz kids.

Yet, if I were to mention “I’m lovin’ it,” or “Just do it,” you’d instantaneously hum the jingle or visualize the swoosh. So, what if I told you that the auditory equivalent of these visual identities, sonic identities, holds untapped potential to skyrocket your branding?

After all, have you ever stopped to consider why the intonation of Morgan Freeman’s voice elicits such a warm and soothing feeling? Or why the distinctive tone of Siri’s voice has become a household presence? Or, maybe even why all these years later people still recognize Yogi Bear’s voice? It’s because of the power of sound. And, more specifically, the magic of sonic identity. 

Sonic identity, the auditory twin of visual branding, is no longer a distant galaxy in the marketing universe. It’s here, and it’s happening now. 

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AI APIs WellSaid Labs

Why AI APIs Are SO Hot Right Now

As we stampede deeper into the wilds of 2023, APIs, the swift cheetahs of the software savanna, dart ahead, paving the digital pathways for our teeming applications. Yet, in true safari spirit, the landscape is ever-changing, brimming with evolution and adaptability. 

Consider this–a remarkable 68.5% of developers plan to increase their reliance on APIs this year, making the API economy as unstoppable as a herd of migrating wildebeest. Likewise, nearly ⅔ of developers assert that their APIs are generating revenue, with 43% stating their APIs account for over a quarter of their company’s earnings. 

In this challenging landscape, AI and ML APIs emerge as our trusty off-road vehicles, conquering the bumpy terrain of advanced AI/ML features. And like a hardy Land Rover, these APIs effortlessly integrate into your applications, dismissing details like implementation and computing power.

Ready to hitch a ride and rumble through the bustling terrain of API trends? Saddle up! 

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tts might change the world

How Might TTS Change the World?

It’s been said that a butterfly flapping its wings can cause a typhoon halfway across the world, a concept known as the Butterfly Effect. In our case, the butterfly is TTS technology. And it’s not so much causing typhoons as it is gently reshaping the landscape of our everyday lives.

We’ve seen the ripples as TTS has started to nudge against traditional barriers, opening up possibilities for greater accessibility and communication. But the current is picking up, and we’re witnessing the start of a monumental swell.

Ready to ride it out with us? 🏄

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AI assessment for generative AI

Beyond the Turing and Into a New Age of AI Assessment

On a rainy day in 1950, Alan Turing, the godfather of modern computing, served the world a piping hot plate of intellectual intrigue: a test designed to decipher if a machine could match wits with a human. This litmus test of artificial brain power, known as the “Imitation Game” in Turing’s era, has since donned a more relatable name, and one most readers will recognize: The Turing Test.

Its setup is about as straightforward as it gets: a human judge (Player C) has to discern between a human (Player A) and a machine (Player B) solely through written interaction. But here’s the thing—the Turing Test simply measures if a machine can mimic human intelligence, and well, not all AI is made to replicate us, is it?

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when to use AI tts or a voice actor voiceover

To Use AI or Not Use AI: That is the voiceover question

Just as you wouldn’t send a clown to negotiate a business deal or deploy a ballerina to fix a leaky faucet, the world of video production requires the right talent for the right job. In this game of voices, it’s crucial to know when to pull out your real-deal voice actor, or when to dial up the AI for some top-notch text-to-speech (TTS) action. 

At times, the spotlight necessitates a duet between these two. And at WellSaid Labs, we’re waving the conductor’s baton. Best part? This performance isn’t leaving voice actors out in the cold.

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