sonic branding in omnichannel world

Harnessing the Power of Sonic Branding in an Omnichannel World

Audio by Ben D. using WellSaid Labs


Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem. 

Interested in the full discussion? Download the white paper here!


In an era dominated by omnichannel experiences, businesses are constantly seeking innovative ways to offer seamless and unified brand interactions. Sonic branding, powered by generative AI and synthetic voiceovers, is rapidly emerging as a key component in this mix. Dive into the transformative impact of integrating sound into your omnichannel strategy.

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AI voice in marketing

The Resonance of AI Voice in Today’s Marketing Universe

Audio by Diarmid C. using WellSaid Labs

Not too long ago, the heartbeats of marketing were the rhythmic hum of printing presses and the familiar jingles on radio broadcasts. Fast forward to today, and we’re practically living in a sci-fi universe, at least by our ancestor’s standards, with innovations transforming marketing in incredible ways. 

Now, marketers have an expansive digital cosmos to play in, with mediums as varied as the stars in the sky. And guess what’s beginning to rocket its way into this galaxy? AI voice! 

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what are AI ethics

AI Ethics 101: Making machines morally mindful

Audio by Tobin A. using WellSaid Labs

Since time immemorial, ethics have acted as society’s compass, guiding civilizations through the murky waters of moral dilemmas. And in our digital age? It’s no different. 

The chatter around AI ethics has grown from a murmur to a roar. Consider this: submissions to FAccT, a premier AI ethics conference, surged tenfold since 2018, and more than doubled just from 2021.This spike isn’t just statistical white noise—it underscores a collective epiphany. As of 2022, a staggering 77% of companies dabbled with AI. And why not? It’s a game-changer, proving its mettle not just in dazzling feats like autonomous vehicles but also in the humdrum of everyday back-office operations.

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Why do AI hallucinations happen?

AI Hallucinations: Navigating the fiction in our fact-driven assistants

Audio by Joe F. using WellSaid Labs

From deciphering dinner recipes to finding that oddly specific 80s song we can’t get out of our heads, AI’s taken the co-pilot seat in our modern lives. It’s our go-to for work queries, passion projects, and those moments when we just can’t recall the lead actor in that movie. You know the one.

Usually, a well-crafted prompt to our AI sidekick gifts us the golden nugget of wisdom we’re after. But occasionally, instead of gold, we unearth… a rubber chicken? Irrelevant, often hilarious, and utterly fabricated, these “rubber chicken” moments are what we affectionately (or not-so-affectionately) call AI hallucinations.

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choosing the right API for your needs

How to Choose the Right API for Your Needs

Audio by Ava M. using WellSaid Labs

In our current tech-driven world, the language of innovation often revolves around three magical letters: API. But what do these letters signify, and why have they become the linchpin of modern technological integration?

An API, or Application Programming Interface, allows different software systems to communicate and exchange data effectively. And when it comes to finding the perfect text-to-speech (TTS) solution for your company’s voiceover needs, choosing the right API is crucial.

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how the world is using custom voice

How the World is Using Custom Voice Today

Audio by Donna W. using WellSaid Labs

Imagine a world where you could perfectly replicate your voice, down to the slightest inflection or pausing patterns. No, this isn’t a new sci-fi flick. It’s today’s reality with custom voice technology. 

While the headlines may occasionally fill with cautionary tales about voice cloning scams, the truth is, custom voice isn’t the big, bad wolf everyone thinks it is. Implemented correctly, it might just be the hero in your next business or personal venture.

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naturalness as primary driver synthetic voice

Defining Naturalness as Primary Driver for Synthetic Voice Quality at WellSaid Labs

Audio by Tilda C. using WellSaid Labs

This post is from the WellSaid Research team, exploring breakthroughs and thought leadership within audio foundation model technology.


The prospect of machines mimicking human speech so well that our minds are unable to discern the difference seems straight out of a sci-fi novel. But for us at WellSaid Labs, it’s just another day at the office. 

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from TTS to generative voiceover

Charting the Future of Voice: Beyond simple TTS to Generative Voiceovers

Audio by Gia V. using WellSaid Labs

The world of audio content creation is on the brink of a powerful metamorphosis. And it’s starting now. 

After all, while visual content can paint a picture, it’s the auditory layer that adds depth and emotion to an experience. Think of your favorite movie scene or game. Would it evoke the same feelings without the rich tapestry of sound and voice? 

The answer, more often than not, is no. The timbre of a voice, the rise and fall in its cadence, and the subtle intonations make it memorable. This depth is what we’re striving to achieve with our technologies, ensuring AI-generated voice isn’t just a robotic overlay but an experience in itself.

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AI stack future proof

Future Proofing Your AI Stack: Get smart, stay ahead!

Audio by Shelby D. using WellSaid Labs

Ever had that dream where robots did all your mundane tasks and you’re just sipping coffee, watching the world go by? Turns out, it’s not far from reality. But it’s much less dystopian than you might think. 

According to the 2023 Postman’s State of the API, a staggering 60% of professionals are using Generative AI, primarily to find bugs and, shockingly, to generate code. Another fun tidbit: a GitHub survey found 92% of U.S.-based developers getting cozy with AI coding tools both on and off the clock.

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AI voice podcast tips

NEW Tactics for Amplifying Your Podcast Potential with AI Voice

Audio by Ramona J. using WellSaid Labs

In recent years, podcasts have become our trusted companions, whispering stories and insights as we navigate our day. The numbers say it all–in 2019, 274.8 million ears were tuned into podcast episodes worldwide. Fast forward to 2023, and that number has soared to 464.7 million—a whopping 70% increase. What’s the magic behind this surge?

  • Ease of accessibility. Simply click, listen, and go! 
  • Doing dishes? Driving? Gyming? Podcasts are there to keep you company. Multitasking? Check.
  • From crafting aficionados to sci-fi fanatics, there’s a niche for everyone. It’s an ideal space for building, building upon, and creating communities. 
  • Hearing a voice is intimate and engaging. 
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