Powerful Radio Advertising Examples to Inspire You

Radio advertisements are an extremely effective way to promote your business and expand your market share within a specific demographic. In fact, radio advertising has an average return on investment of $12 for every $1 spent. This is proof that this promotional method not only drives results, but is also an economically sound marketing strategy.

Radio Advertising: Types, Benefits, and Ad Creation Strategies

Radio advertising is big business across the U.S. Some people think radio is a dying medium, but the figures fail to back this up. Companies spent approximately $14.8 billion on radio show ads last year.

Millions of Americans tune into their favorite radio stations, including podcast stations on Spotify and Pandora. Regardless of your target demographic, you can find your people by investing in radio ads. Many businesses see an advertisement on the radio to be a highly profitable investment.

Powerful Radio Advertising Examples to Inspire You

Radio advertisements are an extremely effective way to promote your business and expand your market share within a specific demographic. In fact, radio advertising has an average return on investment of $12 for every $1 spent. This is proof that this promotional method not only drives results, but is also an economically sound marketing strategy.

How to Advertise on Podcasts

A recent study showed that roughly 120 million Americans are podcast listeners. That’s around 41% of the total US population. 

With such a wide listener base, many companies and businesses are reaping the rewards of advertising on the platform. Indeed, it’s estimated that ad spending on podcasts will double to $1.6 billion by 2022.

If you haven’t explored this marketing channel before, now is the best time to start. And if you don’t know where to begin, we’re here to help.

In this article, we’ll discuss how to advertise on podcasts, the benefits of such a move, and some successful podcast advertising examples you can use for inspiration.

3 Major Advantages of AI Voice for Marketing Teams

In a market full of noise, brand voice matters. While marketers used to have to rely on time-intensive, cost-prohibitive processes to create the right voice for their marketing campaigns, today’s world is full of technological innovations that make it easy to create a high-quality, efficient, and cost-effective voice over.

In this blog post, we cover the most common marketing uses of AI voice for marketing teams, advantages of AI voices versus human actors, and the types of AI voices you can choose from.