advertising Archives

Timelessly Alluring Radio Voices: Editorial’s Avatar voice picks

September 29, 2023

Audio by Cameron S. using WellSaid Labs

Ever notice how everyone claims they “have a face for radio”? That cheeky quip hints at the magic of radio: its power to engage and entertain, relying solely on sound.

When we think of radio, we often envision the crisp melodies and articulate voices that emanate from FM stations across America. Yet, there was a time when radio wasn’t the darling of American households. Its journey to prominence was marked by slow acceptance and constant evolution. And today, as it navigates through a maze of competing technologies, its transformation continues, yet its essence remains unshaken.

Tech-or-Treat: Spiriting up stories with WellSaid Labs’ content creation contest!

September 27, 2023

Audio by Lulu G. using WellSaid Labs

The crisp autumn air is charged with a certain kind of magic that only comes around once a year. As the orange leaves pave the way for pumpkins, monsters, and candy-crazed little witches and wizards, WellSaid Labs is thrilled to introduce an electrifying challenge to this year’s Halloween festivities: the Halloween-themed video contest!

Harnessing the Power of Sonic Branding in an Omnichannel World

September 25, 2023

Audio by Ben D. using WellSaid Labs

Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem.

Interested in the full discussion? Download the white paper here!

In an era dominated by omnichannel experiences, businesses are constantly seeking innovative ways to offer seamless and unified brand interactions. Sonic branding, powered by generative AI and synthetic voiceovers, is rapidly emerging as a key component in this mix. Dive into the transformative impact of integrating sound into your omnichannel strategy.

The Resonance of AI Voice in Today’s Marketing Universe

September 21, 2023

Audio by Diarmid C. using WellSaid Labs

Not too long ago, the heartbeats of marketing were the rhythmic hum of printing presses and the familiar jingles on radio broadcasts. Fast forward to today, and we’re practically living in a sci-fi universe, at least by our ancestor’s standards, with innovations transforming marketing in incredible ways.

Now, marketers have an expansive digital cosmos to play in, with mediums as varied as the stars in the sky. And guess what’s beginning to rocket its way into this galaxy? AI voice!

WellSaid Labs' synthetic voice top picks

The Voices of the Future: Editorial’s Avatar voice picks

August 3, 2023

Audio by Marcus G. using WellSaid Labs

Step into the realm of wonders where voices come alive, shaping stories with wit, intelligence, and an enchanting touch. We call it TTS.

In this captivating world of TTS, a plethora of possibilities unfold, embracing many facets of our lives with boundless creativity. From learning and development to marketing, audiobook narration, character creation, and podcasts, lifelike synthetic voices are rewriting the rules of engagement.

Why get ahead of the curve when the future beckons? The answer lies in the power of auditory stimuli. Our minds react to sounds 25% faster than to visual cues. As the spoken word audio dances through our minds, leaving a more positive imprint than other media forms as well–a fact that 54% agree with.

sonic identity for branding WellSaid Labs

Sonic Identity: Your brand’s secret superpower

July 27, 2023

Audio by Chase J. using WellSaid Labs

If the mere mention of “sonic identity” leaves you breaking into a cold sweat or scratching your head in bemusement, you’re not alone. For many a marketer or creative director, the concept of a brand’s audio persona sounds like a subplot in a science-fiction novel–a far-flung tech innovation dreamt up by Silicon Valley whiz kids.

Yet, if I were to mention “I’m lovin’ it,” or “Just do it,” you’d instantaneously hum the jingle or visualize the swoosh. So, what if I told you that the auditory equivalent of these visual identities, sonic identities, holds untapped potential to skyrocket your branding?

After all, have you ever stopped to consider why the intonation of Morgan Freeman’s voice elicits such a warm and soothing feeling? Or why the distinctive tone of Siri’s voice has become a household presence? Or, maybe even why all these years later people still recognize Yogi Bear’s voice? It’s because of the power of sound. And, more specifically, the magic of sonic identity.

Sonic identity, the auditory twin of visual branding, is no longer a distant galaxy in the marketing universe. It’s here, and it’s happening now.

Beyond the Turing and Into a New Age of AI Assessment

July 18, 2023

On a rainy day in 1950, Alan Turing, the godfather of modern computing, served the world a piping hot plate of intellectual intrigue: a test designed to decipher if a machine could match wits with a human. This litmus test of artificial brain power, known as the “Imitation Game” in Turing’s era, has since donned a more relatable name, and one most readers will recognize: The Turing Test.

Its setup is about as straightforward as it gets: a human judge (Player C) has to discern between a human (Player A) and a machine (Player B) solely through written interaction. But here’s the thing—the Turing Test simply measures if a machine can mimic human intelligence, and well, not all AI is made to replicate us, is it?

when to use AI tts or a voice actor voiceover

To Use AI or Not Use AI: That is the voiceover question

July 10, 2023

Just as you wouldn’t send a clown to negotiate a business deal or deploy a ballerina to fix a leaky faucet, the world of video production requires the right talent for the right job. In this game of voices, it’s crucial to know when to pull out your real-deal voice actor, or when to dial up the AI for some top-notch text-to-speech (TTS) action.

At times, the spotlight necessitates a duet between these two. And at WellSaid Labs, we’re waving the conductor’s baton. Best part? This performance isn’t leaving voice actors out in the cold.

WellSaid Labs Announcement: Our affiliate program is open for business!

July 5, 2023

In a world that’s spinning faster every day, and our lives becoming more digitally inclined, one practice emerges triumphant–passive income streams. These aren’t the babbling brooks of yore, but rather, mighty rivers that can supplement our earnings and keep us afloat.

Now, what if we told you that these currents of cash could surge from something as simple as an affiliate program? Intriguing, isn’t it? Well, let’s dive right into the heart of WellSaid Labs’ recently launched affiliate program, Friends of WellSaid Labs.

Replay of The Voice of Generative AI: WellSaid API webinar

Webinar Replay: The Voice of Generative AI, WellSaid API

March 19, 2023

More and more, the tech community is talking about Generative AI. But what is the business case for it, specifically for Generative AI Voice? And what is the best way to scale this technology for all kinds of apps and products? We hosted a conversation with our Chief Revenue Officer and top API engineer to discuss the potential of WellSaid API.