More and more, the tech community is talking about Generative AI. But what is the business case for it, specifically for Generative AI Voice? And what is the best way to scale this technology for all kinds of apps and products? We hosted a conversation with our Chief Revenue Officer and top API engineer to discuss the potential of WellSaid API.
The power of audio advertising has been on an upward trajectory in recent years. Data coming out of the industry indicates that digital audio advertising revenue now tops $3 billion, with double-digit growth numbers every year.
But why are brands across every industry piling dollars into audio marketing?
Read More
Could custom AI voice be a solution for the branding challenge? Brands are battling to connect with consumers more than ever before. With so much competition and saturation across advertising campaigns, social media, web content, and more, companies need a recognizable voice. The term brand voice refers to the tone and personality of a company’s communication and marketing. Since brands benefit from name recognition and awareness, it’s essential to be clear and consistent across every channel.
Read More
According to Statista, advertisers spent more than $3 billion on digital audio advertising in the U.S. in 2020. That’s a number that’s been consistently on the rise for the past several years. One major reason is audio advertising continues to evolve across new formats, platforms, and voices. In fact, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021 alone.
Some studies show that audio advertisements may be even more effective than traditional advertising, with voiceovers scoring higher on markers like credibility, relevance, and persuasion.
In this article, we take a closer look at voiceovers in commercial advertising. Let’s review how to create them, where to use them, and some of the top benefits and challenges. We will also find ways to make the most of this innovative—and in many ways, untapped—industry.
Read More
According to Podcast Insights, as of April 2021, there are currently more than 2 million podcasts and 48 million episodes available for listening. Whereas podcasts used to be a niche industry, now more than 50% of all U.S. homes are podcast-listening homes. That means that roughly 60 million households in America tune into at least one podcast on a regular basis. According to a 2021 Nielsen study, more than 50 percent of all podcast listeners tune into a podcast at least weekly. As many as 75 percent of listeners tune into more than one podcast per week.
Read More
An impressive 80% of consumers are more likely to make a purchase when a brand offers a personalized advertising experience, 90% of U.S. consumers find personalized marketing content somewhat to very appealing, and 99% of marketers say personalization helps advance customer relationships. With such a strong consensus, it’s safe to say that personalization has never been more in demand by brands and audiences alike.
Personalization used to be as simple as a barista remembering your order. Now, thanks to today’s technology, it spans everything from personalized messaging to custom product recommendations, ad targeting, dynamic website content, and more. In this article, we take a closer look at the world of personalization—its value for businesses and audiences, concrete examples and methods, ways to measure success, and how to find the personalization sweet spot between a pleasant surprise and a step too far.
Read Moread advertising AI aiethics aiforgood aioice aivoice aivoicover api artificial speech audiobranding audio editing casestudy corporate training creativity customerexperience eLearning featureupgrade generativeAI instructional design instructional design models marketing media podcast product productivity remote work security sonicbrand storytelling studio text-to-speech texttospeech tts videoavatar video production voice-over voice actor voiceactor voiceavatar voice narration voiceover voice over webinar workflow
© WellSaid Labs, Inc. 2023
All rights reserved
Made with
in Seattle, WA
