Radio advertisements are an extremely effective way to promote your business and expand your market share within a specific demographic. In fact, radio advertising has an average return on investment of $12 for every $1 spent. This is proof that this promotional method not only drives results, but is also an economically sound marketing strategy.
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Everyone knows that podcasting is popular. It’s so popular that over 885,000 new podcasts launched in 2020 alone. If you want your podcast to succeed, standing out from the crowd is more important than ever. And the best way to show audiences what you’ve got to say and keep them engaged is a great podcast script.
Many podcasts sound free-form, with hosts and guests telling stories that feel like part of an organic conversation. But the best podcasts follow a proven format that gives listeners an idea of what to expect and make them want to keep listening.
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You are probably familiar with the WellSaid Labs Studio. It’s a place to work on your voiceover projects in a hands-on, small batch manner. What you may not realize, is that WellSaid has a robust API product that leading companies use to provide an AI voice component to their own products. Read on to learn about how ZeroSum AI changed their Auto-Stream product with the WellSaid Labs API.
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Learning and development professionals face a harder task than most people realize.
Their mission is not simply to present information. The mission is to capture learner attention, rapture, and retention—all while creating a positive brand experience in the process.
Information that’s presented carelessly may get the job done, but it does little for effective learning. Instead, educational experiences must be structured, strategic, and well thought out, with the learner’s point of view considered at all times.
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Whether listeners recognize it consciously or not, audio can make or break a project. Poorly balanced sound strips a dialogue scene of its weight, forcing audiences to focus on deciphering voices from background noise. Poor podcast audio becomes distracting, action scenes lose their impact, and songs become a mess of competing tracks and vocals. Regardless of the quality of the rest of the project, audio editing and clarity have a huge impact on how the we receive content. In fact, a recent study of online videos found that there was an 89 percent correlation between highly-rated videos and good audio quality.
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Being an eLearning designer is a complex job. Whether it’s storyboarding, imagery, text, voiceover, or animation, you need a lot of tools to be successful. But where do you find the best tools? What works well in various situations?
We were honored to host eLearning instructional design expert, Paul Wilson, in a webinar recently. With over 20k YouTube subscribers for his review videos, Paul is a trusted source for the inside scoop on the best apps to use.
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Radio advertising is big business across the U.S. Some people think radio is a dying medium, but the figures fail to back this up. Companies spent approximately $14.8 billion on radio show ads last year.
Millions of Americans tune into their favorite radio stations, including podcast stations on Spotify and Pandora. Regardless of your target demographic, you can find your people by investing in radio ads. Many businesses see an advertisement on the radio to be a highly profitable investment.
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At WellSaid Labs, we consider it an honor that we get to help innovative people amplify their creativity with our AI voices. It is exciting to see the ways our technology can be used to convey information, entertain, and enhance experiences. But with that honor comes a responsibility that we take very seriously, making sure that our voices are used ethically. Here, we explore the importance and challenges of content moderation.
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Ever wondered how to get a pronunciation just right in the WellSaid Studio? Or wondered about which voice avatar to use?
In our Creative Session on February 10, we dug deep into Studio with one of our Customer Success Managers, Marta Mueller. You won’t want to miss all the best practices for everything from acronyms to avatars!
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The irony of quality advertisements, audiobooks, and training content is that you may never notice the voiceover behind them—and yet, that’s exactly the outcome you want. Let’s review what constitutes great voiceover scripts.
A high-quality script ensures that a voiceover enhances your content without outshining it (or distracting listeners for the wrong reasons). A well-written script helps voice actors and advanced text-to-speech platforms like WellSaid Labs easily identify where to add pauses, emphasis, and inflections.
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