WellSaid Labs - Voiceover in Advertising

Voiceover in Advertising: How to Capitalize on This $3b Industry

According to Statista, advertisers spent more than $3 billion on digital audio advertising in the U.S. in 2020. That’s a number that’s been consistently on the rise for the past several years. One major reason is audio advertising continues to evolve across new formats, platforms, and voices. In fact, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021 alone.

Some studies show that audio advertisements may be even more effective than traditional advertising, with voiceovers scoring higher on markers like credibility, relevance, and persuasion.

In this article, we take a closer look at voiceovers in advertising. Let’s review how to create them, where to use them, and some of the top benefits and challenges. We will also find ways to make the most of this innovative—and in many ways, untapped—industry.

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WellSaid Labs - Podcast Advertising Revenue

Podcast Revenue Generation: Top Trends and Opportunities in 2021

According to Podcast Insights, as of April 2021, there are currently more than 2 million podcasts and 48 million episodes available for listening. Whereas podcasts used to be a niche industry, now more than 50% of all U.S. homes are podcast-listening homes. That means that roughly 60 million households in America tune into at least one podcast on a regular basis. According to a 2021 Nielsen study, more than 50 percent of all podcast listeners tune into a podcast at least weekly. As many as 75 percent of listeners tune into more than one podcast per week.

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WellSaid Labs - Remote work

Instructional Design Tips for Remote Training Development

Why is instructional design so important for remote training? A recent study by Growmotely revealed that 97% of employees don’t want to return to an office full-time. In fact, 74% of professionals say they believe that remote work will become the new normal. Currently, 4.3 million people in the United States work from home at least half the time. But the benefits of remote work aren’t only for employees. Companies that allow remote work experience 25% less employee turnover. Employees who work remotely once a month are 24% more likely to be productive and happy in their job. Even WellSaid Labs went fully remote during the pandemic. This led to the motto: “Work from wherever you’re happiest and most productive.”

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Product Update: Render by Paragraph

At WellSaid Labs, we’re always listening to our clients and creator community to develop features that help create text-to-speech voiceovers more easily, efficiently, and effectively. One of the most requested features is Render by Paragraph, which is a functionality that enables you to automatically render a separate audio file for each paragraph of your script. In this article, we share the benefits of Render by Paragraph, how to use it in WellSaid Studio, and examples of Render by Paragraph in action.

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WellSaid Labs - Personalized Advertising

How Personalized Advertising Adds Value for Brands and Consumers

An impressive 80% of consumers are more likely to make a purchase when a brand offers a personalized advertising experience, 90% of U.S. consumers find personalized marketing content somewhat to very appealing, and 99% of marketers say personalization helps advance customer relationships. With such a strong consensus, it’s safe to say that personalization has never been more in demand by brands and audiences alike.

Personalization used to be as simple as a barista remembering your order. Now, thanks to today’s technology, it spans everything from personalized messaging to custom product recommendations, ad targeting, dynamic website content, and more. In this article, we take a closer look at the world of personalization—its value for businesses and audiences, concrete examples and methods, ways to measure success, and how to find the personalization sweet spot between a pleasant surprise and a step too far.

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WellSaid Labs - Storytelling

The Power of Storytelling: How to Use Story to Inspire Action

Simon Sinek rocked the world of storytelling with his famous ‘start with why’ Ted Talk, “How Great Leaders Inspire Action”. Then, Nancy Duarte famously identified a structure that all great stories follow in her presentation, “The Secret Structure of Great Talks”. Steve Jobs inspired us to feel markedly inspired when he spoke, even by an inanimate object like a cell phone.

What is it about stories that people love so much? How do they inspire people to take action, make a change, or make a purchase? Why have they been passed down among civilizations since the dawn of time, shared over fireside chats, dinner conversations, rap songs, novels, and cinemas? In this article, we investigate why storytelling is so important, what makes a good story, and how creatives should think about storytelling when creating content.

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WellSaid Labs Voiceover for Videos

Generate Natural Voice Overs for Your Videos

Natural voice overs are one of the most in-demand ways to bring videos to life. That’s true whether you’re creating learning and development content, training videos, YouTube videos or any other type of video marketing.

You probably relied on agencies, voice actors, or even internal employees to create your voice overs in the past. However, with today’s technology, it’s never been easier, more cost-effective, or efficient to generate natural voice overs for your videos.

In this article, we guide you through what to look for when creating natural voice overs.

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Tips about how to make a voiceover with WellSaid Labs text to speech

How to Make a Voiceover With AI

Artificial intelligence (AI) is one of the most cost-effective, streamlined, resource-efficient ways to create voiceovers for learning and development content, online courses, training videos, podcasts, audiobooks and more. But you may be wondering… how exactly does the process work? In this article, we help to demystify the process, walking you through the steps involved so you can see how simple, efficient and effective making AI voiceovers can be. 

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Voice Avatars: The Next Frontier of Storytelling

Today, digital experiences span across many devices and formats. Content creators engage their audiences with new immersive technologies. The closer these experiences get to us as people, the deeper the connections we develop. How we experience the marvels of these experiences and how we employ modern tools to teach, inform, and entertain continues to evolve. What once was a hobbyists’ toolkit became a personal computer for all. A personal computer that grew its interconnectedness and shortened the distance between people.

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