WellSaid Labs MMA event

Learnings from MMA Global’s CMO & CEO Summit: Unveiling the path to long-term ROI with brand building and genAI

Audio by Paige L. using WellSaid Labs

Last week, MMA Global hosted their annual CMO & CEO Summit in California where an intimate group of industry leaders across various markets were united by the vision of making the right investments for the growth of their business. The event was fabulous, informative, and left many of us who attended feeling inspired. I wanted to share some of what was learned and discussed at the event. 

Some key takeaways: 

  • Brand building is as financially measurable as performance 
  • Companies that can adapt quickly and incorporate change rather than resist it will be the most successful 
  • AI is primed for high-value audience targeting
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WellSaid Labs' synthetic voice top picks

The Voices of the Future: Editorial’s Avatar voice picks

Audio by Marcus G. using WellSaid Labs

Step into the realm of wonders where voices come alive, shaping stories with wit, intelligence, and an enchanting touch. We call it TTS. 

In this captivating world of TTS, a plethora of possibilities unfold, embracing many facets of our lives with boundless creativity. From learning and development to marketing, audiobook narration, character creation, and podcasts, lifelike synthetic voices are rewriting the rules of engagement.

Why get ahead of the curve when the future beckons? The answer lies in the power of auditory stimuli. Our minds react to sounds 25% faster than to visual cues. As the spoken word audio dances through our minds, leaving a more positive imprint than other media forms as well–a fact that 54% agree with

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sonic identity for branding WellSaid Labs

Sonic Identity: Your brand’s secret superpower

Audio by Chase J. using WellSaid Labs

If the mere mention of “sonic identity” leaves you breaking into a cold sweat or scratching your head in bemusement, you’re not alone. For many a marketer or creative director, the concept of a brand’s audio persona sounds like a subplot in a science-fiction novel–a far-flung tech innovation dreamt up by Silicon Valley whiz kids.

Yet, if I were to mention “I’m lovin’ it,” or “Just do it,” you’d instantaneously hum the jingle or visualize the swoosh. So, what if I told you that the auditory equivalent of these visual identities, sonic identities, holds untapped potential to skyrocket your branding?

After all, have you ever stopped to consider why the intonation of Morgan Freeman’s voice elicits such a warm and soothing feeling? Or why the distinctive tone of Siri’s voice has become a household presence? Or, maybe even why all these years later people still recognize Yogi Bear’s voice? It’s because of the power of sound. And, more specifically, the magic of sonic identity. 

Sonic identity, the auditory twin of visual branding, is no longer a distant galaxy in the marketing universe. It’s here, and it’s happening now. 

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AI APIs WellSaid Labs

Why AI APIs Are SO Hot Right Now

As we stampede deeper into the wilds of 2023, APIs, the swift cheetahs of the software savanna, dart ahead, paving the digital pathways for our teeming applications. Yet, in true safari spirit, the landscape is ever-changing, brimming with evolution and adaptability. 

Consider this–a remarkable 68.5% of developers plan to increase their reliance on APIs this year, making the API economy as unstoppable as a herd of migrating wildebeest. Likewise, nearly ⅔ of developers assert that their APIs are generating revenue, with 43% stating their APIs account for over a quarter of their company’s earnings. 

In this challenging landscape, AI and ML APIs emerge as our trusty off-road vehicles, conquering the bumpy terrain of advanced AI/ML features. And like a hardy Land Rover, these APIs effortlessly integrate into your applications, dismissing details like implementation and computing power.

Ready to hitch a ride and rumble through the bustling terrain of API trends? Saddle up! 

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tts might change the world

How Might TTS Change the World?

It’s been said that a butterfly flapping its wings can cause a typhoon halfway across the world, a concept known as the Butterfly Effect. In our case, the butterfly is TTS technology. And it’s not so much causing typhoons as it is gently reshaping the landscape of our everyday lives.

We’ve seen the ripples as TTS has started to nudge against traditional barriers, opening up possibilities for greater accessibility and communication. But the current is picking up, and we’re witnessing the start of a monumental swell.

Ready to ride it out with us? 🏄

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AI assessment for generative AI

Beyond the Turing and Into a New Age of AI Assessment

On a rainy day in 1950, Alan Turing, the godfather of modern computing, served the world a piping hot plate of intellectual intrigue: a test designed to decipher if a machine could match wits with a human. This litmus test of artificial brain power, known as the “Imitation Game” in Turing’s era, has since donned a more relatable name, and one most readers will recognize: The Turing Test.

Its setup is about as straightforward as it gets: a human judge (Player C) has to discern between a human (Player A) and a machine (Player B) solely through written interaction. But here’s the thing—the Turing Test simply measures if a machine can mimic human intelligence, and well, not all AI is made to replicate us, is it?

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L&D videos WellSaid Labs tips

The Secret Ingredient to Standout L&D Videos: LEEK

Training videos have come a long way since their OG 80s heyday, catapulted by the acceleration of high-quality content creation. Gone are the days of dreary monochrome tutorials. Now, we can create memorable L&D videos that don’t merely inform, but actually inspire. Plus, with AI sauntering into the scene, we can expect the creative flower bed of L&D video to fully bloom. 

L&D professionals are folks who understand people, comprehend their learning styles, and can tune into their frequency. So, your video content needs to reflect this understanding and wow your employees right off the bat. After all, a spectacular onboarding experience guarantees that 69% of newbies stick with the company for at least three years. It’s like a first date. Why not put on the ole’ razzle-dazzle?

Let’s dive into the four pillars of a triumphant L&D video, or as we’ve cleverly coined them, LEEK: Loyalty, Engagement, Emboldening, and Knowledge.

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generative AI creativity

Can We Avoid Generative AI’s Cannibalization of Creativity?

In the grand arena of technology, generative AI parades as a prolific artistic force, penning vast volumes of text in the blink of an eye and effortlessly crafting digital art. The unfettered proliferation of AI-authored content, mirrored on data harvested from the internet, sets up an intriguing paradox: the serpent of AI is devouring its own digital tail.

Let us explain. Anxieties around generative AI are no longer limited to job security. Rather, we’re now compelled to question our very essence, asking the big question–where will originality land post this new wave of AI capabilities?

Let’s speculate a bit deeper. 

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when to use AI tts or a voice actor voiceover

To Use AI or Not Use AI: That is the voiceover question

Just as you wouldn’t send a clown to negotiate a business deal or deploy a ballerina to fix a leaky faucet, the world of video production requires the right talent for the right job. In this game of voices, it’s crucial to know when to pull out your real-deal voice actor, or when to dial up the AI for some top-notch text-to-speech (TTS) action. 

At times, the spotlight necessitates a duet between these two. And at WellSaid Labs, we’re waving the conductor’s baton. Best part? This performance isn’t leaving voice actors out in the cold.

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Replay of WellSaid Labs webinar about taking Studio to the next level

Webinar REPLAY: Take WellSaid Studio to the Next Level

Are you a new user of WellSaid Studio, or a seasoned pro? No matter what your expertise level is, you’ll surely learn something new from our recent webinar. Because we are always updating and expanding the Studio experience, you might discover new Avatars or features you haven’t tried yet!

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