WellSaid Labs has been building high-quality AI voices for a while now. This project was different. We collaborated with video avatar company Super Hi-Fi on a voice created from an actual Southern California afternoon DJ, Andy Chanley. What started as a technical challenge turned into a story of human connection through voice.
Our goal was to create an AI voice that expressed all the energy, intonation, and speech patterns of an actual radio DJ. Super Hi-Fi and WellSaid chose a well-known afternoon radio DJ from California, Andy Chanley, as the perfect model. The project was exciting for everyone, but it held special meaning for Andy.
The voiceover industry is booming, thanks in part to a 42% increase in audiobook consumption in 2020 and a forecasted 21% growth in eLearning (valued around $250 billion in 2020). Voiceovers sound off across video marketing, advertisements, voice assistants, corporate training content, and more. A high-quality voiceover leads to more sales, a more professional brand image, and more memorable marketing materials. But technology is changing quickly and voiceovers must keep up to be heard and be effective.
In this blog post, learn the myriad channels voiceovers appear in, the essential elements of a high-quality voiceover, who makes voiceovers in today’s marketing landscape, and how voiceovers are recorded—from traditional methods to the latest technology.
With such a wide listener base, many companies and businesses are reaping the rewards of advertising on the platform. Indeed, it’s estimated that ad spending on podcasts will double to $1.6 billion by 2022.
If you haven’t explored this marketing channel before, now is the best time to start. And if you don’t know where to begin, we’re here to help.
In this article, we’ll discuss how to advertise on podcasts, the benefits of such a move, and some successful podcast advertising examples you can use for inspiration.
Among the most sophisticated AI voice over platforms, voice overs sound completely natural. So lifelike, in fact, that listeners can’t tell the difference between an AI-generated voice and a human actor. These text-to-speech platforms offer APIs where product developers and engineers can seamlessly integrate a voice over API into their existing technology stack. The possibilities are endless. This creates natural-sounding voice overs for podcast episodes, articles, videos, and more.
In this blog post, we talk more about voice over APIs. This includes what they are, how brands and content creators can use them, and the unique benefits they offer.
In a market full of noise, brand voice matters. While marketers used to have to rely on time-intensive, cost-prohibitive processes to create the right voice for their marketing campaigns, today’s world is full of technological innovations that make it easy to create a high-quality, efficient, and cost-effective voice over.
In this blog post, we cover the most common marketing uses of AI voice for marketing teams, advantages of AI voices versus human actors, and the types of AI voices you can choose from.
Could custom AI voice be a solution for the branding challenge? Brands are battling to connect with consumers more than ever before. With so much competition and saturation across advertising campaigns, social media, web content, and more, companies need a recognizable voice. The term brand voice refers to the tone and personality of a company’s communication and marketing. Since brands benefit from name recognition and awareness, it’s essential to be clear and consistent across every channel.
Voices are shaped by so many factors. Our upbringings and cultural backgrounds shape which languages we speak, with our roots linked to certain dialects and sentence structures. Education and entertainment play their part, shifting our slang and expanding our vocabulary. Even within the constrained boundaries of neighborhoods or cities, people speak differently across them. When we try to implement speech into our technological lives or voice user interfaces, that range of voices multiplies by state, country, region, and continent.
We are so excited to introduce you to our seven new friends. Technically, they are avatar voices, but we know you’ll like them. While we often add new voice options to the WSL Studio, we are extra excited about this group. Let’s meet the new options for your next voice over project and learn a bit about the process.
Excellent customer service is a balancing act. Customers are looking for solutions to their problems. Companies are looking for consistency and reliability, aiming for every customer service interaction to go as smoothly as possible. However, nailing TTS for customer service requires a money and resources, and many brands are turning to AI technology for more creative, cost-efficient, and high-quality solutions to serve their customers.
For many brands, a fully-staffed customer service team is not feasible from a finance or resource standpoint. It’s extremely expensive to staff customer service teams around the clock, train them, and ensure they strike the right tone to represent a brand in diverse customer interactions.That’s why, in recent years, many companies have looked to non-human solutions. In fact, over 85% of customer interactions are without a living, breathing agent involved.
In place of live customer support agents, some businesses have installed automated systems to deliver pre-loaded responses based on the most common customer service queries. However, menu systems are not always adequate when complex answers are required, which leads to less than stellar customer satisfaction. (We can all picture someone yelling angrily into a phone at a maddeningly robotic autoresponder.) These limitations are why many brands are moving towards more advanced solutions like realistic text-to-speech.
According to The Yale Center for Dyslexia & Creativity, approximately 20% of the population suffers from some form of dyslexia. Reading difficulties can make most online content difficult to access.
Assistive tech is critical to making ordinary content accessible. Figuring out what is text to speech isn’t easy as most people don’t use it regularly. Voice is the future of the way people consume content.
Apple’s Siri has more than 500 million users, and these numbers are growing fast. Wondering how does text to speech work? Here’s what you need to know about text to speak.