WellSaid Labs Blog

The Psychology Behind Fine-Tuned Voices That Resonate

August 21, 2023

Audio by Ali P. using WellSaid Labs

Ever noticed the heartwarming flutter at the chirping of birds or the involuntary shiver from nails on a chalkboard? Sounds are more than auditory experiences. They’re deeply woven into our emotional tapestry.

With the meteoric rise of Text-To-Speech (TTS) software, the voices we invite into our lives have a profound effect on our psyche. From a booming $2.8 billion market in 2021 to a projected symphony of $12.5 billion by 2031, the landscape of auditory experiences is expanding.

And as the horizon broadens, understanding the psychological underpinnings of our voice choices becomes paramount. So, how do we hit the right note, every single time?

Let’s explore the labyrinth of voice psychology. And hear from a couple of our stellar voices along the way! 🗣️🗣️🗣️

Access All Areas: 12 steps to making your product accessible in 2023

August 17, 2023

Audio by Eric S. using WellSaid Labs

Remember when PlayStation showcased Project Leonardo at CES back in January? With its adaptive controller made for physically disabled individuals, it showcased an era of inclusivity in tech. But, despite hardware making many strides, in 2021 an analysis of over 30,000 websites found an average of 110 accessibility errors per page. So, we all still have a long road ahead.

After all, a staggering 16% of the population lives with disabilities. This, combined with the ADA’s legal imperatives, means that accessibility isn’t just an added feature—it’s an imperative one. Thankfully, your path to an accessible product might be smoother than you think.

Let’s dive into the 12 ways to ensure you’re on the right track!

Leveling up at WellSaid Labs: Celebrating our SOC2 Type 2 certification!

August 15, 2023

Audio by Terra G. using WellSaid Labs

Remember back in March when we jubilantly announced achieving our SOC2 Type 1 compliance? Well, we’re back, and this time, we’re super thrilled to proclaim our SOC2 Type 2 certification!

It’s all part of our steadfast commitment to fortify the trust between us and you. Conducted within the esteemed framework of the American Institute of Certified Public Accountants’ (AICPA) AT-C 205, this certification is more than a badge. It’s a testament to our dedication to security, availability, and confidentiality.

Here’s what you need to know.

Crafting Narratives with Generative AI: The new business imperative

August 14, 2023

Audio by Raine B. using WellSaid Labs

Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem.

Interested in the full discussion? Download the white paper here!

Every industry is exposed to generative AI in some way.

Generative AI is a technology that, when given a prompt, creates content with a quality comparable to what a human could reasonably produce. More formally, it is defined as algorithms “that can be used to create new content, including audio, code, images, text, simulations, and videos.”

WellSaid Studio Update: New Faces for Familiar Voices

August 9, 2023

Audio by Jarvis H. using WellSaid Labs

The choices we make in pursuit of new ways of thinking and doing often prompt us to re-evaluate what we already thought we knew.

One way we’ve seen this play out at WellSaid is in the way we think about the relationship between the visual and the audio. Imagine for a moment that you had to select a stock image to represent what your voice sounds like. What would my voice look like if not like, well, me?

tips adding personality to training videos

9 Essential Tips for Adding More Personality to Your Training Videos

August 9, 2023

Audio by Fiona H. using WellSaid Labs

Imagine a world where training videos were as fun as binge-watching your favorite Netflix series. A world where training doesn’t evoke groans but grins.

Sounds like a stretch? Well, let’s dive in.

You see, “personality” is an amalgamation of traits, interests, drives, values, self-concept, abilities, and emotional patterns that make us uniquely us. Whether it’s an employee training video or customer training, the key purpose is to educate viewers and enhance their knowledge, all the while keeping them engaged and entertained.

Learnings from MMA Global’s CMO & CEO Summit: Unveiling the path to long-term ROI with brand building and genAI

August 8, 2023

Audio by Paige L. using WellSaid Labs

Last week, MMA Global hosted their annual CMO & CEO Summit in California where an intimate group of industry leaders across various markets were united by the vision of making the right investments for the growth of their business. The event was fabulous, informative, and left many of us who attended feeling inspired. I wanted to share some of what was learned and discussed at the event.

Some key takeaways:

Brand building is as financially measurable as performance
Companies that can adapt quickly and incorporate change rather than resist it will be the most successful
AI is primed for high-value audience targeting

WellSaid Labs' synthetic voice top picks

The Voices of the Future: Editorial’s Avatar voice picks

August 3, 2023

Audio by Marcus G. using WellSaid Labs

Step into the realm of wonders where voices come alive, shaping stories with wit, intelligence, and an enchanting touch. We call it TTS.

In this captivating world of TTS, a plethora of possibilities unfold, embracing many facets of our lives with boundless creativity. From learning and development to marketing, audiobook narration, character creation, and podcasts, lifelike synthetic voices are rewriting the rules of engagement.

Why get ahead of the curve when the future beckons? The answer lies in the power of auditory stimuli. Our minds react to sounds 25% faster than to visual cues. As the spoken word audio dances through our minds, leaving a more positive imprint than other media forms as well–a fact that 54% agree with.

sonic identity for branding WellSaid Labs

Sonic Identity: Your brand’s secret superpower

July 27, 2023

Audio by Chase J. using WellSaid Labs

If the mere mention of “sonic identity” leaves you breaking into a cold sweat or scratching your head in bemusement, you’re not alone. For many a marketer or creative director, the concept of a brand’s audio persona sounds like a subplot in a science-fiction novel–a far-flung tech innovation dreamt up by Silicon Valley whiz kids.

Yet, if I were to mention “I’m lovin’ it,” or “Just do it,” you’d instantaneously hum the jingle or visualize the swoosh. So, what if I told you that the auditory equivalent of these visual identities, sonic identities, holds untapped potential to skyrocket your branding?

After all, have you ever stopped to consider why the intonation of Morgan Freeman’s voice elicits such a warm and soothing feeling? Or why the distinctive tone of Siri’s voice has become a household presence? Or, maybe even why all these years later people still recognize Yogi Bear’s voice? It’s because of the power of sound. And, more specifically, the magic of sonic identity.

Sonic identity, the auditory twin of visual branding, is no longer a distant galaxy in the marketing universe. It’s here, and it’s happening now.

Why AI APIs Are SO Hot Right Now

July 25, 2023

As we stampede deeper into the wilds of 2023, APIs, the swift cheetahs of the software savanna, dart ahead, paving the digital pathways for our teeming applications. Yet, in true safari spirit, the landscape is ever-changing, brimming with evolution and adaptability.

Consider this–a remarkable 68.5% of developers plan to increase their reliance on APIs this year, making the API economy as unstoppable as a herd of migrating wildebeest. Likewise, nearly ⅔ of developers assert that their APIs are generating revenue, with 43% stating their APIs account for over a quarter of their company’s earnings.

In this challenging landscape, AI and ML APIs emerge as our trusty off-road vehicles, conquering the bumpy terrain of advanced AI/ML features. And like a hardy Land Rover, these APIs effortlessly integrate into your applications, dismissing details like implementation and computing power.

Ready to hitch a ride and rumble through the bustling terrain of API trends? Saddle up!