AI voice in marketing

The Resonance of AI Voice in Today’s Marketing Universe

Audio by Diarmid C. using WellSaid Labs

Not too long ago, the heartbeats of marketing were the rhythmic hum of printing presses and the familiar jingles on radio broadcasts. Fast forward to today, and we’re practically living in a sci-fi universe, at least by our ancestor’s standards, with innovations transforming marketing in incredible ways. 

Now, marketers have an expansive digital cosmos to play in, with mediums as varied as the stars in the sky. And guess what’s beginning to rocket its way into this galaxy? AI voice! 

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transformation of audiobooks TTS

From Pages to Playbacks: How TTS is transforming audiobook production

Audio by Patrick K. using WellSaid Labs

From the intimate rustling of paper pages to the soothing cadence of a narrator, books have undergone a melodious metamorphosis into audiobooks. Today, not only has audiobook usage surged by 70% in the USA in 20221 in every 5 US denizens has let their ears feast on an audiobook within the past year. 

The allure? Audiobooks can be a reader’s multitasking buddy or a beacon of accessibility for kiddos, the visually impaired, and budding linguists. Yet, producing them traditionally can be akin to herding cats: costly and, at times, maddeningly inconsistent. Plus, let’s not forget the onerous task of keeping up with the literary avalanche of new book releases. 

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what are AI ethics

AI Ethics 101: Making machines morally mindful

Audio by Tobin A. using WellSaid Labs

Since time immemorial, ethics have acted as society’s compass, guiding civilizations through the murky waters of moral dilemmas. And in our digital age? It’s no different. 

The chatter around AI ethics has grown from a murmur to a roar. Consider this: submissions to FAccT, a premier AI ethics conference, surged tenfold since 2018, and more than doubled just from 2021.This spike isn’t just statistical white noise—it underscores a collective epiphany. As of 2022, a staggering 77% of companies dabbled with AI. And why not? It’s a game-changer, proving its mettle not just in dazzling feats like autonomous vehicles but also in the humdrum of everyday back-office operations.

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Why do AI hallucinations happen?

AI Hallucinations: Navigating the fiction in our fact-driven assistants

Audio by Joe F. using WellSaid Labs

From deciphering dinner recipes to finding that oddly specific 80s song we can’t get out of our heads, AI’s taken the co-pilot seat in our modern lives. It’s our go-to for work queries, passion projects, and those moments when we just can’t recall the lead actor in that movie. You know the one.

Usually, a well-crafted prompt to our AI sidekick gifts us the golden nugget of wisdom we’re after. But occasionally, instead of gold, we unearth… a rubber chicken? Irrelevant, often hilarious, and utterly fabricated, these “rubber chicken” moments are what we affectionately (or not-so-affectionately) call AI hallucinations.

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synthetic voice revenue

Sounding Off on Success: How synthetic voiceover and AI accelerate revenue streams

Audio by Abbi D. using WellSaid Labs

Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem. 

Interested in the full discussion? Download the white paper here!


In an age dominated by digital communication, the power of voice is often underestimated. Yet, the synergy of generative content with synthetic voiceover is carving out a promising avenue for businesses seeking to amplify their impact. From enhancing user engagement to streamlining operations, here’s how organizations are harnessing the potential of advanced voice technology to drive both revenue and cost savings.

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choosing the right API for your needs

How to Choose the Right API for Your Needs

Audio by Ava M. using WellSaid Labs

In our current tech-driven world, the language of innovation often revolves around three magical letters: API. But what do these letters signify, and why have they become the linchpin of modern technological integration?

An API, or Application Programming Interface, allows different software systems to communicate and exchange data effectively. And when it comes to finding the perfect text-to-speech (TTS) solution for your company’s voiceover needs, choosing the right API is crucial.

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recast's journey with WellSaid, audio transformation

Reimagining Written Content: Recast’s journey to podcast-type audio with WellSaid Labs

Audio by Zoey O. using WellSaid Labs

In today’s digital age, the sheer volume of written content is both a blessing and a curse. How many of us have a tab overload or a reading list that seems endless? Enter Recast: an innovative solution aimed not just at converting text to audio, but revolutionizing it into engaging podcast-like experiences. 

The uniqueness? Conversational virtual hosts, ensuring an enjoyable and absorbable experience.

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how the world is using custom voice

How the World is Using Custom Voice Today

Audio by Donna W. using WellSaid Labs

Imagine a world where you could perfectly replicate your voice, down to the slightest inflection or pausing patterns. No, this isn’t a new sci-fi flick. It’s today’s reality with custom voice technology. 

While the headlines may occasionally fill with cautionary tales about voice cloning scams, the truth is, custom voice isn’t the big, bad wolf everyone thinks it is. Implemented correctly, it might just be the hero in your next business or personal venture.

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naturalness as primary driver synthetic voice

Defining Naturalness as Primary Driver for Synthetic Voice Quality at WellSaid Labs

Audio by Tilda C. using WellSaid Labs

This post is from the WellSaid Research team, exploring breakthroughs and thought leadership within audio foundation model technology.


The prospect of machines mimicking human speech so well that our minds are unable to discern the difference seems straight out of a sci-fi novel. But for us at WellSaid Labs, it’s just another day at the office. 

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BI promising AI startups 2023

WellSaid Labs Makes Business Insider’s Most Promising AI Startups in 2023!

Audio by Lyric K. using WellSaid Labs

We always strive to stay humble at WellSaid Labs, but today we’re going to let ourselves shine just a bit brighter! We’re thrilled to announce that we’ve made Business Insider’s list of top AI startups for 2023. 

In a year that McKinsey labeled as Generative AI’s “breakout year”, with numerous AI companies popping up, making this list feels especially important. So, how did we earn this spot and what does being a “promising AI startup” mean to us? 

Let’s explore.

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