WellSaid Labs Blog

The Marketer’s Blueprint to Sculpting an Audible Brand Persona

October 9, 2023

Audio by Lorenzo D. using WellSaid Labs

Imagine your favorite brand taking on a palpable, vibrant life of its own—whispering into your ears, not just with words, but with a voice that resonates, mirroring your own values and zest. Today’s brands have zipped well-beyond simple logos or taglines. Rather, they’ve evolved into living, breathing entities that people wholeheartedly embrace as reflections of their personalities and ethos.

8 Warning Signs of a Deepfake

October 5, 2023

Audio by Jack C. using WellSaid Labs

In an era where our digital avatars often speak louder than our physical selves, the curtain rises on a new act, or better yet tragedy, of technological performance: deepfakes. This remarkable, yet unnerving, technological mysticism, born from the rapid advancements in AI, crafts illusions so convincingly real, they flicker dangerously with deceit.

Unfortunately this is where we find ourselves today. Yikes.

Crafting the Future of Automated Customer Service with TTS in IVR Voiceovers

October 3, 2023

Audio by Alan T. using WellSaid Labs

Who remembers Moviefone? 🙋Ah, the dial-up wizard of the cinema world. Interestingly, it used one of the tech world’s darling of the decade, IVR (Interactive Voice Response). With this technology, movie aficionados could dial in, key in their zip code, and bask in a verbal shower of nearby cinema offerings and times–all sans any human interaction.

While Moviefone has been lovingly archived in the annals of history, the pulsating heart of its operation, IVR, is still very much alive, continuing to lighten the load for customer service representatives in call centers. How exactly? By swiftly fielding and managing customer queries with nifty automated responses.

Timelessly Alluring Radio Voices: Editorial’s Avatar voice picks

September 29, 2023

Audio by Cameron S. using WellSaid Labs

Ever notice how everyone claims they “have a face for radio”? That cheeky quip hints at the magic of radio: its power to engage and entertain, relying solely on sound.

When we think of radio, we often envision the crisp melodies and articulate voices that emanate from FM stations across America. Yet, there was a time when radio wasn’t the darling of American households. Its journey to prominence was marked by slow acceptance and constant evolution. And today, as it navigates through a maze of competing technologies, its transformation continues, yet its essence remains unshaken.

Tech-or-Treat: Spiriting up stories with WellSaid Labs’ content creation contest!

September 27, 2023

Audio by Lulu G. using WellSaid Labs

The crisp autumn air is charged with a certain kind of magic that only comes around once a year. As the orange leaves pave the way for pumpkins, monsters, and candy-crazed little witches and wizards, WellSaid Labs is thrilled to introduce an electrifying challenge to this year’s Halloween festivities: the Halloween-themed video contest!

Harnessing the Power of Sonic Branding in an Omnichannel World

September 25, 2023

Audio by Ben D. using WellSaid Labs

Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem.

Interested in the full discussion? Download the white paper here!

In an era dominated by omnichannel experiences, businesses are constantly seeking innovative ways to offer seamless and unified brand interactions. Sonic branding, powered by generative AI and synthetic voiceovers, is rapidly emerging as a key component in this mix. Dive into the transformative impact of integrating sound into your omnichannel strategy.

The Resonance of AI Voice in Today’s Marketing Universe

September 21, 2023

Audio by Diarmid C. using WellSaid Labs

Not too long ago, the heartbeats of marketing were the rhythmic hum of printing presses and the familiar jingles on radio broadcasts. Fast forward to today, and we’re practically living in a sci-fi universe, at least by our ancestor’s standards, with innovations transforming marketing in incredible ways.

Now, marketers have an expansive digital cosmos to play in, with mediums as varied as the stars in the sky. And guess what’s beginning to rocket its way into this galaxy? AI voice!

From Pages to Playbacks: How TTS is transforming audiobook production

September 20, 2023

Audio by Patrick K. using WellSaid Labs

From the intimate rustling of paper pages to the soothing cadence of a narrator, books have undergone a melodious metamorphosis into audiobooks. Today, not only has audiobook usage surged by 70% in the USA in 2022—1 in every 5 US denizens has let their ears feast on an audiobook within the past year.

The allure? Audiobooks can be a reader’s multitasking buddy or a beacon of accessibility for kiddos, the visually impaired, and budding linguists. Yet, producing them traditionally can be akin to herding cats: costly and, at times, maddeningly inconsistent. Plus, let’s not forget the onerous task of keeping up with the literary avalanche of new book releases.

AI Ethics 101: Making machines morally mindful

September 19, 2023

Audio by Tobin A. using WellSaid Labs

Since time immemorial, ethics have acted as society’s compass, guiding civilizations through the murky waters of moral dilemmas. And in our digital age? It’s no different.

The chatter around AI ethics has grown from a murmur to a roar. Consider this: submissions to FAccT, a premier AI ethics conference, surged tenfold since 2018, and more than doubled just from 2021.This spike isn’t just statistical white noise—it underscores a collective epiphany. As of 2022, a staggering 77% of companies dabbled with AI. And why not? It’s a game-changer, proving its mettle not just in dazzling feats like autonomous vehicles but also in the humdrum of everyday back-office operations.

AI Hallucinations: Navigating the fiction in our fact-driven assistants

September 15, 2023

Audio by Joe F. using WellSaid Labs

From deciphering dinner recipes to finding that oddly specific 80s song we can’t get out of our heads, AI’s taken the co-pilot seat in our modern lives. It’s our go-to for work queries, passion projects, and those moments when we just can’t recall the lead actor in that movie. You know the one.

Usually, a well-crafted prompt to our AI sidekick gifts us the golden nugget of wisdom we’re after. But occasionally, instead of gold, we unearth… a rubber chicken? Irrelevant, often hilarious, and utterly fabricated, these “rubber chicken” moments are what we affectionately (or not-so-affectionately) call AI hallucinations.