sonic branding in omnichannel world

Harnessing the Power of Sonic Branding in an Omnichannel World

Audio by Ben D. using WellSaid Labs


Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem. 

Interested in the full discussion? Download the white paper here!


In an era dominated by omnichannel experiences, businesses are constantly seeking innovative ways to offer seamless and unified brand interactions. Sonic branding, powered by generative AI and synthetic voiceovers, is rapidly emerging as a key component in this mix. Dive into the transformative impact of integrating sound into your omnichannel strategy.

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transformation of audiobooks TTS

From Pages to Playbacks: How TTS is transforming audiobook production

Audio by Patrick K. using WellSaid Labs

From the intimate rustling of paper pages to the soothing cadence of a narrator, books have undergone a melodious metamorphosis into audiobooks. Today, not only has audiobook usage surged by 70% in the USA in 20221 in every 5 US denizens has let their ears feast on an audiobook within the past year. 

The allure? Audiobooks can be a reader’s multitasking buddy or a beacon of accessibility for kiddos, the visually impaired, and budding linguists. Yet, producing them traditionally can be akin to herding cats: costly and, at times, maddeningly inconsistent. Plus, let’s not forget the onerous task of keeping up with the literary avalanche of new book releases. 

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Why do AI hallucinations happen?

AI Hallucinations: Navigating the fiction in our fact-driven assistants

Audio by Joe F. using WellSaid Labs

From deciphering dinner recipes to finding that oddly specific 80s song we can’t get out of our heads, AI’s taken the co-pilot seat in our modern lives. It’s our go-to for work queries, passion projects, and those moments when we just can’t recall the lead actor in that movie. You know the one.

Usually, a well-crafted prompt to our AI sidekick gifts us the golden nugget of wisdom we’re after. But occasionally, instead of gold, we unearth… a rubber chicken? Irrelevant, often hilarious, and utterly fabricated, these “rubber chicken” moments are what we affectionately (or not-so-affectionately) call AI hallucinations.

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choosing the right API for your needs

How to Choose the Right API for Your Needs

Audio by Ava M. using WellSaid Labs

In our current tech-driven world, the language of innovation often revolves around three magical letters: API. But what do these letters signify, and why have they become the linchpin of modern technological integration?

An API, or Application Programming Interface, allows different software systems to communicate and exchange data effectively. And when it comes to finding the perfect text-to-speech (TTS) solution for your company’s voiceover needs, choosing the right API is crucial.

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naturalness as primary driver synthetic voice

Defining Naturalness as Primary Driver for Synthetic Voice Quality at WellSaid Labs

Audio by Tilda C. using WellSaid Labs

This post is from the WellSaid Research team, exploring breakthroughs and thought leadership within audio foundation model technology.


The prospect of machines mimicking human speech so well that our minds are unable to discern the difference seems straight out of a sci-fi novel. But for us at WellSaid Labs, it’s just another day at the office. 

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BI promising AI startups 2023

WellSaid Labs Makes Business Insider’s Most Promising AI Startups in 2023!

Audio by Lyric K. using WellSaid Labs

We always strive to stay humble at WellSaid Labs, but today we’re going to let ourselves shine just a bit brighter! We’re thrilled to announce that we’ve made Business Insider’s list of top AI startups for 2023. 

In a year that McKinsey labeled as Generative AI’s “breakout year”, with numerous AI companies popping up, making this list feels especially important. So, how did we earn this spot and what does being a “promising AI startup” mean to us? 

Let’s explore.

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from TTS to generative voiceover

Charting the Future of Voice: Beyond simple TTS to Generative Voiceovers

Audio by Gia V. using WellSaid Labs

The world of audio content creation is on the brink of a powerful metamorphosis. And it’s starting now. 

After all, while visual content can paint a picture, it’s the auditory layer that adds depth and emotion to an experience. Think of your favorite movie scene or game. Would it evoke the same feelings without the rich tapestry of sound and voice? 

The answer, more often than not, is no. The timbre of a voice, the rise and fall in its cadence, and the subtle intonations make it memorable. This depth is what we’re striving to achieve with our technologies, ensuring AI-generated voice isn’t just a robotic overlay but an experience in itself.

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AI stack future proof

Future Proofing Your AI Stack: Get smart, stay ahead!

Audio by Shelby D. using WellSaid Labs

Ever had that dream where robots did all your mundane tasks and you’re just sipping coffee, watching the world go by? Turns out, it’s not far from reality. But it’s much less dystopian than you might think. 

According to the 2023 Postman’s State of the API, a staggering 60% of professionals are using Generative AI, primarily to find bugs and, shockingly, to generate code. Another fun tidbit: a GitHub survey found 92% of U.S.-based developers getting cozy with AI coding tools both on and off the clock.

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Generative AI in business

Crafting Narratives with Generative AI: The new business imperative

Audio by Raine B. using WellSaid Labs

Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem. 

Interested in the full discussion? Download the white paper here!


Every industry is exposed to generative AI in some way.

Generative AI is a technology that, when given a prompt, creates content with a quality comparable to what a human could reasonably produce. More formally, it is defined as algorithms “that can be used to create new content, including audio, code, images, text, simulations, and videos.” 

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AI assessment for generative AI

Beyond the Turing and Into a New Age of AI Assessment

On a rainy day in 1950, Alan Turing, the godfather of modern computing, served the world a piping hot plate of intellectual intrigue: a test designed to decipher if a machine could match wits with a human. This litmus test of artificial brain power, known as the “Imitation Game” in Turing’s era, has since donned a more relatable name, and one most readers will recognize: The Turing Test.

Its setup is about as straightforward as it gets: a human judge (Player C) has to discern between a human (Player A) and a machine (Player B) solely through written interaction. But here’s the thing—the Turing Test simply measures if a machine can mimic human intelligence, and well, not all AI is made to replicate us, is it?

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