wellsaid labs video contest halloween

Unmasking the Winners of WellSaid Labs’ Spooktacular Video Contest

Audio by Antony A. using WellSaid Labs

Halloween at WellSaid Labs was nothing short of extraordinary this year, as we hosted a Halloween-themed video contest that brought out the creativity, innovation, and storytelling prowess of our talented community. With 46 outstanding entries, each bringing a unique Halloween flavor to the table, we were overwhelmed by the enthusiasm and effort put forth by all participants. 

So, first and foremost, a HUGE kudos to everyone who participated! 👻🎃

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IVR voice and TTS wellsaid

Crafting the Future of Automated Customer Service with TTS in IVR Voiceovers

Audio by Alan T. using WellSaid Labs

Who remembers Moviefone? 🙋Ah, the dial-up wizard of the cinema world. Interestingly, it used one of the tech world’s darling of the decade, IVR (Interactive Voice Response). With this technology, movie aficionados could dial in, key in their zip code, and bask in a verbal shower of nearby cinema offerings and times–all sans any human interaction. 

While Moviefone has been lovingly archived in the annals of history, the pulsating heart of its operation, IVR, is still very much alive, continuing to lighten the load for customer service representatives in call centers. How exactly? By swiftly fielding and managing customer queries with nifty automated responses.

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sonic branding in omnichannel world

Harnessing the Power of Sonic Branding in an Omnichannel World

Audio by Ben D. using WellSaid Labs


Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem. 

Interested in the full discussion? Download the white paper here!


In an era dominated by omnichannel experiences, businesses are constantly seeking innovative ways to offer seamless and unified brand interactions. Sonic branding, powered by generative AI and synthetic voiceovers, is rapidly emerging as a key component in this mix. Dive into the transformative impact of integrating sound into your omnichannel strategy.

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from TTS to generative voiceover

Charting the Future of Voice: Beyond simple TTS to Generative Voiceovers

Audio by Gia V. using WellSaid Labs

The world of audio content creation is on the brink of a powerful metamorphosis. And it’s starting now. 

After all, while visual content can paint a picture, it’s the auditory layer that adds depth and emotion to an experience. Think of your favorite movie scene or game. Would it evoke the same feelings without the rich tapestry of sound and voice? 

The answer, more often than not, is no. The timbre of a voice, the rise and fall in its cadence, and the subtle intonations make it memorable. This depth is what we’re striving to achieve with our technologies, ensuring AI-generated voice isn’t just a robotic overlay but an experience in itself.

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AI assessment for generative AI

Beyond the Turing and Into a New Age of AI Assessment

On a rainy day in 1950, Alan Turing, the godfather of modern computing, served the world a piping hot plate of intellectual intrigue: a test designed to decipher if a machine could match wits with a human. This litmus test of artificial brain power, known as the “Imitation Game” in Turing’s era, has since donned a more relatable name, and one most readers will recognize: The Turing Test.

Its setup is about as straightforward as it gets: a human judge (Player C) has to discern between a human (Player A) and a machine (Player B) solely through written interaction. But here’s the thing—the Turing Test simply measures if a machine can mimic human intelligence, and well, not all AI is made to replicate us, is it?

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when to use AI tts or a voice actor voiceover

To Use AI or Not Use AI: That is the voiceover question

Just as you wouldn’t send a clown to negotiate a business deal or deploy a ballerina to fix a leaky faucet, the world of video production requires the right talent for the right job. In this game of voices, it’s crucial to know when to pull out your real-deal voice actor, or when to dial up the AI for some top-notch text-to-speech (TTS) action. 

At times, the spotlight necessitates a duet between these two. And at WellSaid Labs, we’re waving the conductor’s baton. Best part? This performance isn’t leaving voice actors out in the cold.

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Read our guide to voiceover post-production basics.

Comprehensive Guide: Voiceover Post-Production Techniques

Listen to Jarvis, an AI avatar, read the first paragraph of this article.

Whether listeners recognize it consciously or not, audio can make or break a project. Poorly balanced sound strips a dialogue scene of its weight, forcing audiences to focus on deciphering voices from background noise. Poor podcast audio becomes distracting, action scenes lose their impact, and songs become a mess of competing tracks and vocals. Regardless of the quality of the rest of the project, audio editing and clarity have a huge impact on how the we receive content. In fact, a recent study of online videos found that there was an 89 percent correlation between highly-rated videos and good audio quality.

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Voiceover scripts need to be thought through for an excellent end product.

What You Need to Know for Voiceover Script Success

The irony of quality advertisements, audiobooks, and training content is that you may never notice the voiceover behind them—and yet, that’s exactly the outcome you want. Let’s review what constitutes great voiceover scripts.

A high-quality script ensures that a voiceover enhances your content without outshining it (or distracting listeners for the wrong reasons). A well-written script helps voice actors and advanced text-to-speech platforms like WellSaid Labs easily identify where to add pauses, emphasis, and inflections.

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Meet the new text to speech voice avatars at WellSaid!

New Avatar Voices, Now at WSL!

We are so excited to introduce you to our seven new friends. Technically, they are avatar voices, but we know you’ll like them. While we often add new voice options to the WSL Studio, we are extra excited about this group. Let’s meet the new options for your next voice over project and learn a bit about the process.

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