WellSaid Labs MMA event

Learnings from MMA Global’s CMO & CEO Summit

Audio by Paige L. using WellSaid Labs

Last week, MMA Global hosted their annual CMO & CEO Summit in California where an intimate group of industry leaders across various markets were united by the vision of making the right investments for the growth of their business. The event was fabulous, informative, and left many of us who attended feeling inspired. I wanted to share some of what was learned and discussed at the event. 

Some key takeaways: 

  • Brand building is as financially measurable as performance 
  • Companies that can adapt quickly and incorporate change rather than resist it will be the most successful 
  • AI is primed for high-value audience targeting
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WellSaid Labs' synthetic voice top picks

The Voices of the Future: Editorial’s Avatar voice picks

Audio by Marcus G. using WellSaid Labs

Step into the realm of wonders where voices come alive, shaping stories with wit, intelligence, and an enchanting touch. We call it TTS. 

In this captivating world of TTS, a plethora of possibilities unfold, embracing many facets of our lives with boundless creativity. From learning and development to marketing, audiobook narration, character creation, and podcasts, lifelike synthetic voices are rewriting the rules of engagement.

Why get ahead of the curve when the future beckons? The answer lies in the power of auditory stimuli. Our minds react to sounds 25% faster than to visual cues. As the spoken word audio dances through our minds, leaving a more positive imprint than other media forms as well–a fact that 54% agree with

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sonic identity for branding WellSaid Labs

Sonic Identity: Your brand’s secret superpower

Audio by Chase J. using WellSaid Labs

If the mere mention of “sonic identity” leaves you breaking into a cold sweat or scratching your head in bemusement, you’re not alone. For many a marketer or creative director, the concept of a brand’s audio persona sounds like a subplot in a science-fiction novel–a far-flung tech innovation dreamt up by Silicon Valley whiz kids.

Yet, if I were to mention “I’m lovin’ it,” or “Just do it,” you’d instantaneously hum the jingle or visualize the swoosh. So, what if I told you that the auditory equivalent of these visual identities, sonic identities, holds untapped potential to skyrocket your branding?

After all, have you ever stopped to consider why the intonation of Morgan Freeman’s voice elicits such a warm and soothing feeling? Or why the distinctive tone of Siri’s voice has become a household presence? Or, maybe even why all these years later people still recognize Yogi Bear’s voice? It’s because of the power of sound. And, more specifically, the magic of sonic identity. 

Sonic identity, the auditory twin of visual branding, is no longer a distant galaxy in the marketing universe. It’s here, and it’s happening now. 

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tts might change the world

How Might TTS Change the World?

It’s been said that a butterfly flapping its wings can cause a typhoon halfway across the world, a concept known as the Butterfly Effect. In our case, the butterfly is TTS technology. And it’s not so much causing typhoons as it is gently reshaping the landscape of our everyday lives.

We’ve seen the ripples as TTS has started to nudge against traditional barriers, opening up possibilities for greater accessibility and communication. But the current is picking up, and we’re witnessing the start of a monumental swell.

Ready to ride it out with us? 🏄

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AI assessment for generative AI

Beyond the Turing and Into a New Age of AI Assessment

On a rainy day in 1950, Alan Turing, the godfather of modern computing, served the world a piping hot plate of intellectual intrigue: a test designed to decipher if a machine could match wits with a human. This litmus test of artificial brain power, known as the “Imitation Game” in Turing’s era, has since donned a more relatable name, and one most readers will recognize: The Turing Test.

Its setup is about as straightforward as it gets: a human judge (Player C) has to discern between a human (Player A) and a machine (Player B) solely through written interaction. But here’s the thing—the Turing Test simply measures if a machine can mimic human intelligence, and well, not all AI is made to replicate us, is it?

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when to use AI tts or a voice actor voiceover

To Use AI or Not Use AI: That is the voiceover question

Just as you wouldn’t send a clown to negotiate a business deal or deploy a ballerina to fix a leaky faucet, the world of video production requires the right talent for the right job. In this game of voices, it’s crucial to know when to pull out your real-deal voice actor, or when to dial up the AI for some top-notch text-to-speech (TTS) action. 

At times, the spotlight necessitates a duet between these two. And at WellSaid Labs, we’re waving the conductor’s baton. Best part? This performance isn’t leaving voice actors out in the cold.

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WellSaid Labs Affiliate Program

Announcement: Our affiliate program is open for business!

In a world that’s spinning faster every day, and our lives becoming more digitally inclined, one practice emerges triumphant–passive income streams. These aren’t the babbling brooks of yore, but rather, mighty rivers that can supplement our earnings and keep us afloat. 

Now, what if we told you that these currents of cash could surge from something as simple as an affiliate program? Intriguing, isn’t it? Well, let’s dive right into the heart of WellSaid Labs’ recently launched affiliate program, Friends of WellSaid Labs. 

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What Dyson and WellSaid Labs Have in Common

We all know products that won out due to high quality. Perhaps Apple, Rolex, Bose, or Tesla come to mind. But do you know Dyson’s neat origin story? 

It starts back in 1987–the same year that Dirty Dancing hit the big screen. Sir James Dyson had purchased a vacuum cleaner from Walmart. Unfortunately, this vacuum blocked suction, and overall failed to perform. Being a skilled engineer, James took it apart, fixed the issue, returned it to the store, and vowed to build a better product for them. 

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Voiceover Script: How to Do It Right

Behind every great voiceover is a great script. 

High-quality voiceover scripts help voiceover actors (or text-to-speech platforms, wink wink) identify where to add inflections, emphasis, and pauses to make a voiceover easy to follow and enjoyable to listen to. Well-written voiceover scripts make content more digestible, help an audience better retain information, and reflect a brand in a more professional light.

When writing voiceover scripts, there are a few things to keep in mind to connect with your listeners and create a high-quality voiceover. In this blog post, learn what to do—and what not to do—when crafting your voiceover script.

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Product Update on the WellSaid Voice Model

Product Update: A New WellSaid Voice Model

Listen as Tilda reads the intro to this product update.

Most AI voice providers use a similar strategy for creating a voice avatar from voice actor recordings. At WellSaid, we have updated our Voice Model to use an entirely different type of machine learning. That means that our newest Voice Model powers the most lifelike, natural sounding voice avatars available.

Read on to learn how this experience changes voiceover production for our Studio customers.

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