voice narration Archives

Harnessing the Power of Sonic Branding in an Omnichannel World

September 25, 2023

Audio by Ben D. using WellSaid Labs

Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem.

Interested in the full discussion? Download the white paper here!

In an era dominated by omnichannel experiences, businesses are constantly seeking innovative ways to offer seamless and unified brand interactions. Sonic branding, powered by generative AI and synthetic voiceovers, is rapidly emerging as a key component in this mix. Dive into the transformative impact of integrating sound into your omnichannel strategy.

From Pages to Playbacks: How TTS is transforming audiobook production

September 20, 2023

Audio by Patrick K. using WellSaid Labs

From the intimate rustling of paper pages to the soothing cadence of a narrator, books have undergone a melodious metamorphosis into audiobooks. Today, not only has audiobook usage surged by 70% in the USA in 2022—1 in every 5 US denizens has let their ears feast on an audiobook within the past year.

The allure? Audiobooks can be a reader’s multitasking buddy or a beacon of accessibility for kiddos, the visually impaired, and budding linguists. Yet, producing them traditionally can be akin to herding cats: costly and, at times, maddeningly inconsistent. Plus, let’s not forget the onerous task of keeping up with the literary avalanche of new book releases.

Crafting Narratives with Generative AI: The new business imperative

August 14, 2023

Audio by Raine B. using WellSaid Labs

Interested in the full discussion? Download the white paper here!

Every industry is exposed to generative AI in some way.

Generative AI is a technology that, when given a prompt, creates content with a quality comparable to what a human could reasonably produce. More formally, it is defined as algorithms “that can be used to create new content, including audio, code, images, text, simulations, and videos.”

WellSaid Studio Update: New Faces for Familiar Voices

August 9, 2023

Audio by Jarvis H. using WellSaid Labs

The choices we make in pursuit of new ways of thinking and doing often prompt us to re-evaluate what we already thought we knew.

One way we’ve seen this play out at WellSaid is in the way we think about the relationship between the visual and the audio. Imagine for a moment that you had to select a stock image to represent what your voice sounds like. What would my voice look like if not like, well, me?

tips adding personality to training videos

9 Essential Tips for Adding More Personality to Your Training Videos

August 9, 2023

Audio by Fiona H. using WellSaid Labs

Imagine a world where training videos were as fun as binge-watching your favorite Netflix series. A world where training doesn’t evoke groans but grins.

Sounds like a stretch? Well, let’s dive in.

You see, “personality” is an amalgamation of traits, interests, drives, values, self-concept, abilities, and emotional patterns that make us uniquely us. Whether it’s an employee training video or customer training, the key purpose is to educate viewers and enhance their knowledge, all the while keeping them engaged and entertained.

Learnings from MMA Global’s CMO & CEO Summit: Unveiling the path to long-term ROI with brand building and genAI

August 8, 2023

Audio by Paige L. using WellSaid Labs

Last week, MMA Global hosted their annual CMO & CEO Summit in California where an intimate group of industry leaders across various markets were united by the vision of making the right investments for the growth of their business. The event was fabulous, informative, and left many of us who attended feeling inspired. I wanted to share some of what was learned and discussed at the event.

Some key takeaways:

Brand building is as financially measurable as performance
Companies that can adapt quickly and incorporate change rather than resist it will be the most successful
AI is primed for high-value audience targeting

WellSaid Labs' synthetic voice top picks

The Voices of the Future: Editorial’s Avatar voice picks

August 3, 2023

Audio by Marcus G. using WellSaid Labs

Step into the realm of wonders where voices come alive, shaping stories with wit, intelligence, and an enchanting touch. We call it TTS.

In this captivating world of TTS, a plethora of possibilities unfold, embracing many facets of our lives with boundless creativity. From learning and development to marketing, audiobook narration, character creation, and podcasts, lifelike synthetic voices are rewriting the rules of engagement.

Why get ahead of the curve when the future beckons? The answer lies in the power of auditory stimuli. Our minds react to sounds 25% faster than to visual cues. As the spoken word audio dances through our minds, leaving a more positive imprint than other media forms as well–a fact that 54% agree with.

sonic identity for branding WellSaid Labs

Sonic Identity: Your brand’s secret superpower

July 27, 2023

Audio by Chase J. using WellSaid Labs

If the mere mention of “sonic identity” leaves you breaking into a cold sweat or scratching your head in bemusement, you’re not alone. For many a marketer or creative director, the concept of a brand’s audio persona sounds like a subplot in a science-fiction novel–a far-flung tech innovation dreamt up by Silicon Valley whiz kids.

Yet, if I were to mention “I’m lovin’ it,” or “Just do it,” you’d instantaneously hum the jingle or visualize the swoosh. So, what if I told you that the auditory equivalent of these visual identities, sonic identities, holds untapped potential to skyrocket your branding?

After all, have you ever stopped to consider why the intonation of Morgan Freeman’s voice elicits such a warm and soothing feeling? Or why the distinctive tone of Siri’s voice has become a household presence? Or, maybe even why all these years later people still recognize Yogi Bear’s voice? It’s because of the power of sound. And, more specifically, the magic of sonic identity.

Sonic identity, the auditory twin of visual branding, is no longer a distant galaxy in the marketing universe. It’s here, and it’s happening now.

How Might TTS Change the World?

July 20, 2023

It’s been said that a butterfly flapping its wings can cause a typhoon halfway across the world, a concept known as the Butterfly Effect. In our case, the butterfly is TTS technology. And it’s not so much causing typhoons as it is gently reshaping the landscape of our everyday lives.

We’ve seen the ripples as TTS has started to nudge against traditional barriers, opening up possibilities for greater accessibility and communication. But the current is picking up, and we’re witnessing the start of a monumental swell.

Ready to ride it out with us? 🏄

Beyond the Turing and Into a New Age of AI Assessment

July 18, 2023

On a rainy day in 1950, Alan Turing, the godfather of modern computing, served the world a piping hot plate of intellectual intrigue: a test designed to decipher if a machine could match wits with a human. This litmus test of artificial brain power, known as the “Imitation Game” in Turing’s era, has since donned a more relatable name, and one most readers will recognize: The Turing Test.

Its setup is about as straightforward as it gets: a human judge (Player C) has to discern between a human (Player A) and a machine (Player B) solely through written interaction. But here’s the thing—the Turing Test simply measures if a machine can mimic human intelligence, and well, not all AI is made to replicate us, is it?