The Marketer’s Blueprint to Sculpting an Audible Brand Persona

The Marketer’s Blueprint to Sculpting an Audible Brand Persona

Audio by Lorenzo D. using WellSaid Labs

Imagine your favorite brand taking on a palpable, vibrant life of its own—whispering into your ears, not just with words, but with a voice that resonates, mirroring your own values and zest. Today’s brands have zipped well-beyond simple logos or taglines. Rather, they’ve evolved into living, breathing entities that people wholeheartedly embrace as reflections of their personalities and ethos.

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Deepfake warning signs

8 Warning Signs of a Deepfake

Audio by Jack C. using WellSaid Labs

In an era where our digital avatars often speak louder than our physical selves, the curtain rises on a new act, or better yet tragedy, of technological performance: deepfakes. This remarkable, yet unnerving, technological mysticism, born from the rapid advancements in AI, crafts illusions so convincingly real, they flicker dangerously with deceit.

Unfortunately this is where we find ourselves today. Yikes. 

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what are AI ethics

AI Ethics 101: Making machines morally mindful

Audio by Tobin A. using WellSaid Labs

Since time immemorial, ethics have acted as society’s compass, guiding civilizations through the murky waters of moral dilemmas. And in our digital age? It’s no different. 

The chatter around AI ethics has grown from a murmur to a roar. Consider this: submissions to FAccT, a premier AI ethics conference, surged tenfold since 2018, and more than doubled just from 2021.This spike isn’t just statistical white noise—it underscores a collective epiphany. As of 2022, a staggering 77% of companies dabbled with AI. And why not? It’s a game-changer, proving its mettle not just in dazzling feats like autonomous vehicles but also in the humdrum of everyday back-office operations.

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AI stack future proof

Future Proofing Your AI Stack: Get smart, stay ahead!

Audio by Shelby D. using WellSaid Labs

Ever had that dream where robots did all your mundane tasks and you’re just sipping coffee, watching the world go by? Turns out, it’s not far from reality. But it’s much less dystopian than you might think. 

According to the 2023 Postman’s State of the API, a staggering 60% of professionals are using Generative AI, primarily to find bugs and, shockingly, to generate code. Another fun tidbit: a GitHub survey found 92% of U.S.-based developers getting cozy with AI coding tools both on and off the clock.

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AI voice podcast tips

NEW Tactics for Amplifying Your Podcast Potential with AI Voice

Audio by Ramona J. using WellSaid Labs

In recent years, podcasts have become our trusted companions, whispering stories and insights as we navigate our day. The numbers say it all–in 2019, 274.8 million ears were tuned into podcast episodes worldwide. Fast forward to 2023, and that number has soared to 464.7 million—a whopping 70% increase. What’s the magic behind this surge?

  • Ease of accessibility. Simply click, listen, and go! 
  • Doing dishes? Driving? Gyming? Podcasts are there to keep you company. Multitasking? Check.
  • From crafting aficionados to sci-fi fanatics, there’s a niche for everyone. It’s an ideal space for building, building upon, and creating communities. 
  • Hearing a voice is intimate and engaging. 
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