The Marketer’s Blueprint to Sculpting an Audible Brand Persona

The Marketer’s Blueprint to Sculpting an Audible Brand Persona

Audio by Lorenzo D. using WellSaid Labs

Imagine your favorite brand taking on a palpable, vibrant life of its own—whispering into your ears, not just with words, but with a voice that resonates, mirroring your own values and zest. Today’s brands have zipped well-beyond simple logos or taglines. Rather, they’ve evolved into living, breathing entities that people wholeheartedly embrace as reflections of their personalities and ethos.

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sonic branding in omnichannel world

Harnessing the Power of Sonic Branding in an Omnichannel World

Audio by Ben D. using WellSaid Labs


Dive into an extract from our white paper, Make Generative AI Work For You, Using Digital Scalable Voice. Here, we explore the intricate dynamics and potential of generative AI in the business ecosystem. 

Interested in the full discussion? Download the white paper here!


In an era dominated by omnichannel experiences, businesses are constantly seeking innovative ways to offer seamless and unified brand interactions. Sonic branding, powered by generative AI and synthetic voiceovers, is rapidly emerging as a key component in this mix. Dive into the transformative impact of integrating sound into your omnichannel strategy.

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AI voice in marketing

The Resonance of AI Voice in Today’s Marketing Universe

Audio by Diarmid C. using WellSaid Labs

Not too long ago, the heartbeats of marketing were the rhythmic hum of printing presses and the familiar jingles on radio broadcasts. Fast forward to today, and we’re practically living in a sci-fi universe, at least by our ancestor’s standards, with innovations transforming marketing in incredible ways. 

Now, marketers have an expansive digital cosmos to play in, with mediums as varied as the stars in the sky. And guess what’s beginning to rocket its way into this galaxy? AI voice! 

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how the world is using custom voice

How the World is Using Custom Voice Today

Audio by Donna W. using WellSaid Labs

Imagine a world where you could perfectly replicate your voice, down to the slightest inflection or pausing patterns. No, this isn’t a new sci-fi flick. It’s today’s reality with custom voice technology. 

While the headlines may occasionally fill with cautionary tales about voice cloning scams, the truth is, custom voice isn’t the big, bad wolf everyone thinks it is. Implemented correctly, it might just be the hero in your next business or personal venture.

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sonic identity for branding WellSaid Labs

Sonic Identity: Your brand’s secret superpower

Audio by Chase J. using WellSaid Labs

If the mere mention of “sonic identity” leaves you breaking into a cold sweat or scratching your head in bemusement, you’re not alone. For many a marketer or creative director, the concept of a brand’s audio persona sounds like a subplot in a science-fiction novel–a far-flung tech innovation dreamt up by Silicon Valley whiz kids.

Yet, if I were to mention “I’m lovin’ it,” or “Just do it,” you’d instantaneously hum the jingle or visualize the swoosh. So, what if I told you that the auditory equivalent of these visual identities, sonic identities, holds untapped potential to skyrocket your branding?

After all, have you ever stopped to consider why the intonation of Morgan Freeman’s voice elicits such a warm and soothing feeling? Or why the distinctive tone of Siri’s voice has become a household presence? Or, maybe even why all these years later people still recognize Yogi Bear’s voice? It’s because of the power of sound. And, more specifically, the magic of sonic identity. 

Sonic identity, the auditory twin of visual branding, is no longer a distant galaxy in the marketing universe. It’s here, and it’s happening now. 

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