The Marketer’s Blueprint to Sculpting an Audible Brand Persona

The Marketer’s Blueprint to Sculpting an Audible Brand Persona

Audio by Lorenzo D. using WellSaid Labs

Imagine your favorite brand taking on a palpable, vibrant life of its own—whispering into your ears, not just with words, but with a voice that resonates, mirroring your own values and zest. Today’s brands have zipped well-beyond simple logos or taglines. Rather, they’ve evolved into living, breathing entities that people wholeheartedly embrace as reflections of their personalities and ethos.

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Deepfake warning signs

8 Warning Signs of a Deepfake

Audio by Jack C. using WellSaid Labs

In an era where our digital avatars often speak louder than our physical selves, the curtain rises on a new act, or better yet tragedy, of technological performance: deepfakes. This remarkable, yet unnerving, technological mysticism, born from the rapid advancements in AI, crafts illusions so convincingly real, they flicker dangerously with deceit.

Unfortunately this is where we find ourselves today. Yikes. 

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