What are differentiated listening experiences and how do they translate to how customers think, feel, and behave? Examples of immersive brand strategies are all around us, but those doing it best create sonic experiences that are almost imperceptible on a conscious level–yet are incredibly effective.
Learn the difference between simple “branding” and a multi-sensory experience that will show the world what you stand for.We cover the elements of a strong sonic identity and how to start building yours with Super Hi-Fi CEO, Zack Zalon in this creative session.
Immersive Experiences Aren’t “Sonic Branding”
Lots of companies do “sonic branding” exercises. Immersive experiences are about more than having a sound logo. We discussed the following in the webinar:
- How to think through what sets you apart and what you stand for
- Ways to identify what you want people to think of when they experience your brand
- The importance of which emotions you want the experience of your brand to convey
- What to expect in terms of the time needed to establish a sonic identity
We ended the session with a short question and answer session. You can contact Zack directly for questions about immersive experiences.
Build Your Own Sonic Experience
Curious how high-quality voiceover would add to your content? Sign up for a free trial with WellSaid Labs and experiment with adding AI voice elements to your branding.