Simon Sinek rocked the world of storytelling with his famous ‘start with why’ Ted Talk, “How Great Leaders Inspire Action”. Then, Nancy Duarte famously identified a structure that all great stories follow in her presentation, “The Secret Structure of Great Talks”. Steve Jobs inspired us to feel markedly inspired when he spoke, even by an inanimate object like a cell phone.
What is it about stories that people love so much? How do they inspire people to take action, make a change, or make a purchase? Why have they been passed down among civilizations since the dawn of time, shared over fireside chats, dinner conversations, rap songs, novels, and cinemas? In this article, we investigate why storytelling is so important, what makes a good story, and how creatives should think about storytelling when creating content.Read More