Learnings from MMA Global’s CMO & CEO Summit: Unveiling the path to long-term ROI with brand building and genAI
Audio by Paige L. using WellSaid Labs
Last week, MMA Global hosted their annual CMO & CEO Summit in California where an intimate group of industry leaders across various markets were united by the vision of making the right investments for the growth of their business. The event was fabulous, informative, and left many of us who attended feeling inspired. I wanted to share some of what was learned and discussed at the event.
Some key takeaways:
- Brand building is as financially measurable as performance
- Companies that can adapt quickly and incorporate change rather than resist it will be the most successful
- AI is primed for high-value audience targeting